Everyday, on Facebook or in the main stream media, I see pictures of empty store shelves and read stories about supply chain disruptions leading to critical shortages in food and basic goods and concerns about inflation.
However, other than occasional shortages of my favorite tipple (Newcastle Brown, where are you?), the shelves of the local liquor store (LCBO) and that uniquely Ontario institution, the Beer Store, are packed to the gunnels. As for inflation, the provincial government has cut or frozen booze prices and, in the USA, the price of wine in 2021 rose by a meagre 1% year-over-year. It’s a great time to be a drunk.
Good thing, too. Just anecdotally, I sense my friends have upped their game, drinking-wise, moderate drinkers becoming heavy ones and occasional sippers finding more occasions to celebrate. I don’t suppose temperance leaders have broken their vows and I hope those who have struggled with alcoholism are getting the support they need, but sales figures for alcohol are up all across the country—and I am not solely responsible for that!
In fact, my own consumption has remained steady (I couldn’t possibly drink more and still get up and be remotely productive in the morning) but I have noticed that the quality of my drinking has improved. More and more I’m treating myself to higher quality bourbon or a better varietal of red wine. And why not? I can’t spend money on travel or go out for dinner, and if I buy another book, my condo might collapse under the weight of my to-read list. At least booze only temporarily remains in the house.
I always found it noteworthy that even in full lockdown mode, grocery stores, pharmacies and liquor (and cannabis) stores remained open. Governments may be stupid but they aren’t so dumb as to cut off the population from one of their few (if unhealthy) consolations. Quite apart from its calming effect (except in large quantities where it fuels riots in places like Montreal or Kingston), for many, alcohol is an important part of the social equation even when society has been reduced to a household bubble.
I know that for people who see alcohol as the root of most evil, this is hard to swallow (sorry!) but that doesn’t stop it from being true. If it’s any consolation, I’ve seldom found my moral approbation (about the excesses of capitalism or the existence of the Proud Boys, for example) has had much effect on reality, either.
Not surprisingly, the increase in consumption has begun to be reflected in news media reports on the link between alcohol and cancer, concerns over alcohol contributing to family violence as well as depression and other mental health issues and the struggle that too many people have with addiction. What we really need are better support mechanisms for families and treatment systems for people who struggle with addictions of all types but that may be too much to ask. Nonetheless, dire warnings do affect behavior sometimes (see, smoking rates, for example) and I suppose I might quit myself if I was convinced it would shorten my life. I might not, too, given that according to life expectancy charts I only have 13.5 years left anyway.
Now that most have us have been vaxxed, at least one province has come up with an innovative approach to alcohol during the pandemic. Quebec recently announced that starting next week, you will need a vaccine passport to buy alcohol or cannabis in retail outlets (all government owned in their case). Anti-vaxxers are fuming and bootleggers are contemplating new Caddies (if they can find one for sale), but thousands of vaccine holdouts have rushed out to get their first or second dose. I wonder if other provinces will soon follow suit.
So, don’t worry, be happy. Have another drink and one after that. Maybe if you have enough, you’ll drunk-shop for my books. Until tomorrow, here’s mud in your eye!
Photo by Kobby Mendez on Unsplash