Wordle is almost the perfect pandemic story. An English programmer invents a simple game, apparently for his wife, sets a new challenge every day (routine is important these days) and slowly a few friends join in, tell their friends about it and so on and so on. Half a year later, millions are playing it every day and sharing their triumphs or defeats on social media.
Like showing pictures of baking (Wave 1 and 2) or crafts (Wave 3) online, it is a way of building a shared experience among people who have been keep physically apart for going on two years. It is how humans build community. Even the outrage that some express at the flood of Wordle scores in their news feeds or twitter streams is part of the fun. I mean really, things go by so fast on social media, another fad shouldn’t come as a shock.
The game has now progressed so far that people are sharing their strategies (should we concentrate on vowels or consonants, common letters or obscure ones?) and speculating how the words are chosen. Does the author insert the word manually every day or does he rely on an algorithm to not-quite-randomly select words?
With millions of players worldwide and a massive social media presence, it was inevitable that someone in the corporate world would take notice and make an offer (millions, it is rumoured) that the inventor couldn’t or wouldn’t refuse. Afterall, isn’t that the dream of every app designer everywhere: to create something people will either pay for or that a corporation thinks it can monetize?
More power to him, I say. I hope he didn’t get so much that it will ruin his life but enough that he and his family can be comfortable while he tries to invent the next big thing.
I’ve already seen people say they’ll quit Wordle now the New York Times has control. They’ll never pay and they refuse to wade through ads (I remember when hating ads on Facebook was a thing). Maybe they’ll all quit, maybe they won’t. Like every other COVID fad, it will inevitably reach a plateau anyway, with old hands quitting and late-adopters signing on. Maybe the NYT will make their money back. If they don’t the corporate bonus package may be a little slim next fiscal year. All but a few people will certainly stop posting scores, as they stopped showing baked goods. By November, we’ll all be saying: Do you remember the olden times, when Wordle was the big thing?
That’s the way we are now. Full of enthusiasms that fade and disappoint over time. Everything eventually has its moment and moves on. Everything—even blasting truck horns—becomes nothing but background as we move onto the next bright spark on the horizon.
Pandemic life is a thing, I guess.
Photo by Sven Brandsma on Unsplash
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